Yellow shows up on school buses, flowers, taxis, rubber ducks, and those classic smiley faces.
It is attributed with making people feel cheerful, happy, joyful, optimistic, imaginative, inspirational, creative, inquisitive, hopeful, and spiritual.
Yellow advocates innovation, denotes a modern attitude, develops enlightenment, encourages spontaneity, expresses caution, indicates intellectualism, implies free spirit, inspires creativity, invites newness, denotes lightness of spirit, offers zest and joyfulness, promotes surprise, radiates warmth, rises alert level, proposes originality, and creates a sense of serendipity.
Variations within the yellow grouping include ochre, buttercup, cream, gold, ivory, almond and lemon. It is effective in athletic spaces, creative environments, educational areas, kitchens, bathrooms, offices, recreation locations, and stairwell areas.
The neutral tones of beige, brown, gray, are hues that are the subdued tones from the longer wavelengths of the spectrum. They include shades of tan, taupe, beige, oyster, gray, sand, bronze and brown. These neutral colors evoke a comfortable attitude, they are earthy and conservative in nature, imply stability, promote a secure feeling and suggest a subtle environment, and a totally versatile nature.
Green is the color of nature, plants, jade, and money. Green evokes a sense of being healthy, youthful, generous, envious, stable, persistent, balanced, intelligent, moral, and ethical. Green cultivates tenacity, enhances concentration, facilitates judgment, fosters perseverance, nurtures relaxation, offers balance, promotes security, provides coolness, represents a refreshing atmosphere, renews the spirit, it suggests a cool environment, and a thoughtful essence.
Purple & Pink often show up in vibrant accessories, cell phones, cosmetics, candy and clothing. People associated with these colors can be thought of as unique, creative, glamorous, observant, talented, temperamental, artistic, mysterious, nurturing, imaginative, tender, daring, sweet, and inventive. Violet and Pink allow for meditation, balances thought, suggests a contemplative nature, cultivates dignity & confidence, has an ecclesiastical nature, encourages purpose, expresses mystery, fosters a feeling of reverence, produces intuitive understanding, invites surprise, has an opulent nature, promotes elegance, can have a sensitive nature, and suggests intimacy.
The color of roses, lips, flags, cherries, and dresses. Red symbolizes love, desire, passion, excitement, strength, anger, aggression, energy, stimulation and courage.
Imagine a blue ribbon, blue jeans, a blue moon, clear blue sky, or a blue suit. These images can be associated with being calm, hopeful, peaceful, honest, tranquil, trustworthy, loyal, conservative, responsible, gentle, sensitive, and conscientious. Blue evokes a calming spirit, combats tension, cultivates conservatism, endorses accomplishment, facilitates deliberation, offers serenity, promotes thoughtfulness, provides introspection, offers a soothing nature, suggests a cool environment, supports relaxation, and underscores devotion.
This is the color of warmth, construction cones, pumpkins, autumn leaves, goldfish, and the sunset.
Snow, lilies, doves, soft pastel petals, seashells, feathers, clouds, and the light of a new day suggest a rather consistent association with being pure and innocent. These soft delicate colors express simplicity, humility, freedom, imply precision, are classical, soothing, breezy, traditional, ethereal, and reverent.
